Title: Addiction
Company: Nike
Agency: F/Nazca Saatchi & Saatchi Sao Paulo
Country of Origin: Brazil
Okay first things first. Let's talk about how FREAKY this commercial is! If I didn't already think that running was the least appealing, scariest activity in the world... I certainly do now! Nike took a very interesting approach to this ad, an approach that seems almost ridiculous. They are telling people to feed their addiction, (mind you, an addiction to running is not necessarily a bad thing) they are making it seem like the addiction symptoms are enjoyable, and should even be celebrated. The REALLY scary thing is that everything in this commercial is true: Most runners feel intense rushes of excitement due to an increase of dopamine to the brain. Runners can even experience withdrawal symptoms when they stop running. Obviously I don't have an addictive personality...
While this commercial scares the crap out of me, it's incredibly artistic and creative... I can't stop watching it! Nike has done a fantastic job tapping into the horror genre and applying it to a one minute long tv spot. The black and white film noir style gives this commercial a whimsical dreamy type feel, while the quick bursts of red ignite an uneasy feeling that enhances the creepiness of this commercial. The music definitely helped give a freaky atmosphere; especially the piano music. The quick, choppy, and non linear editing also helped give this commercial a feeling of unease. For some reason this advertisement reminds me of the film Nosferatu from the 1920s. I'm pretty sure it's the editing and the general atmosphere.
I've probably watched this commercial about 10 times in the past 30 minutes, and will definitely keep watching it over, and over again for the next couple of dats. What do you all think? What makes this commercial so creepy for you? Let's get an Adversation going!
Tuesday, August 9, 2011
Tuesday, July 19, 2011
Dorritos Dipping Champion!
Title: Dip Desperado
Company: Pepsi co.
Agency: AMV BBDO, London
Country of Origin: United Kingdom
Okay, first off I just want to say that this is a perfect world! People who are idolized and praised for eating and flicking Doritos?! Sign me up!
I like this commercial a lot. It has a story that's easy to follow, some really funny moments (killing a bird with a chip), and drama! What more could you ask for in a short 2 minute advertisement? I really enjoy the way they mock current day pop icons: this guy gets famous for pretty much nothing, lives the life, and ultimately falls. Oh but wait! He tries to reinvent himself at the end (doesn't this story sound familiar? Paris Hilton anyone?)
I don't really have much else to say about this ad. It's fun, it's easy, and it's an emotional roller coaster... and yes... I now want some Doritos.
What are your thoughts? Let's get an Adversation going!
Company: Pepsi co.
Agency: AMV BBDO, London
Country of Origin: United Kingdom
Okay, first off I just want to say that this is a perfect world! People who are idolized and praised for eating and flicking Doritos?! Sign me up!
I like this commercial a lot. It has a story that's easy to follow, some really funny moments (killing a bird with a chip), and drama! What more could you ask for in a short 2 minute advertisement? I really enjoy the way they mock current day pop icons: this guy gets famous for pretty much nothing, lives the life, and ultimately falls. Oh but wait! He tries to reinvent himself at the end (doesn't this story sound familiar? Paris Hilton anyone?)
I don't really have much else to say about this ad. It's fun, it's easy, and it's an emotional roller coaster... and yes... I now want some Doritos.
What are your thoughts? Let's get an Adversation going!
Tuesday, June 21, 2011
Audi Commercial Packs some OOOMPH!
Title: OOMPH
Company: Audi AG Germany
Agency: BBH London
Country of Origin: United Kingdom
This commercial is fantastic! Audi has definitely stepped up their production level for this ad, and possibly even raised the bar on the industry standard. This commercial breaks the mold on your average car commercial. You know how most car ads only show the car turning steep corners, or driving up steep cliffs, and feature that deep voice? This commercial does none of that, yet somehow I now want an Audi... so apparently this break of the mold works.
This ad turns their interior luxury features into a highly dramatized, highly artistic production. All of the scenes within the commercial demonstrate how powerful a small car can be (okay they may exaggerate a little...). The first couple of times I watched the commercial I wasn't sure what the point of the scene at 0.33 was, but after watching it many times, it is now my favourite part of the ad, here's why: It's saying that the teeny tiny fan in the car will blow you away! I love it.
This highly abstract commercial has a film noir feel to it and I'm not just saying that because it's mostly in black and white. Most of the scenes have dark shadows somewhere in the frame, and a lot of them have a deep focus field of view (simply put, everything in the frame is in focus). I can't stop watching this commercial, and I keep replaying the first 10 seconds over and over!
Hopefully Audi, and other car commercials keep breaking the mold on predictable boring car commercials.
I want to hear your thoughts! Let's get an Adversation going!
Company: Audi AG Germany
Agency: BBH London
Country of Origin: United Kingdom
This commercial is fantastic! Audi has definitely stepped up their production level for this ad, and possibly even raised the bar on the industry standard. This commercial breaks the mold on your average car commercial. You know how most car ads only show the car turning steep corners, or driving up steep cliffs, and feature that deep voice? This commercial does none of that, yet somehow I now want an Audi... so apparently this break of the mold works.
This ad turns their interior luxury features into a highly dramatized, highly artistic production. All of the scenes within the commercial demonstrate how powerful a small car can be (okay they may exaggerate a little...). The first couple of times I watched the commercial I wasn't sure what the point of the scene at 0.33 was, but after watching it many times, it is now my favourite part of the ad, here's why: It's saying that the teeny tiny fan in the car will blow you away! I love it.
This highly abstract commercial has a film noir feel to it and I'm not just saying that because it's mostly in black and white. Most of the scenes have dark shadows somewhere in the frame, and a lot of them have a deep focus field of view (simply put, everything in the frame is in focus). I can't stop watching this commercial, and I keep replaying the first 10 seconds over and over!
Hopefully Audi, and other car commercials keep breaking the mold on predictable boring car commercials.
I want to hear your thoughts! Let's get an Adversation going!
Tuesday, January 4, 2011
Anyone Can be a Soldier!
Title: There's a Soldier in All of Us
Company: Activision/Treyarch - Call of Duty Black Ops
Agency: TBWA/Chiat/Day
Country: USA
Just what everyone wants from a video game! Violence, violence, and VIOLENCE! It's a really creative ad, with a clever plot and great tagline. Almost everything about this ad leaks quality. This commercial is fun, and easy to watch. From the commercial it's easy to see myself playing the game and even being a part of the commercial. I can relate to almost all the characters in the ad: from the woman in the purple shirt, to the cook walking in slo mo with two guns. We've all done it - walked in slo mo pretending to shoot guns...don't pretend like you haven't! Oh you haven't? Yeah... me neither...
The only downside to this ad is their use of Jimmy Kimmel. Celebrity endorsements sell products, it's a fact. However, in this case, this commercial was all about relating to the characters and being able to see yourselves as them. Because Jimmy Kimmel is so well known, it's hard to see yourself in his position. Not a fan.
Let's get an Adversation going! What do you guys think about the use of celebrity in this ad?
Company: Activision/Treyarch - Call of Duty Black Ops
Agency: TBWA/Chiat/Day
Country: USA
Just what everyone wants from a video game! Violence, violence, and VIOLENCE! It's a really creative ad, with a clever plot and great tagline. Almost everything about this ad leaks quality. This commercial is fun, and easy to watch. From the commercial it's easy to see myself playing the game and even being a part of the commercial. I can relate to almost all the characters in the ad: from the woman in the purple shirt, to the cook walking in slo mo with two guns. We've all done it - walked in slo mo pretending to shoot guns...don't pretend like you haven't! Oh you haven't? Yeah... me neither...
The only downside to this ad is their use of Jimmy Kimmel. Celebrity endorsements sell products, it's a fact. However, in this case, this commercial was all about relating to the characters and being able to see yourselves as them. Because Jimmy Kimmel is so well known, it's hard to see yourself in his position. Not a fan.
Let's get an Adversation going! What do you guys think about the use of celebrity in this ad?
Thursday, October 7, 2010
Title: Hello Tomorrow
Company: Adidas
Agency: MJZ
Country: USA
This is a beautiful commercial. It was directed by none other than Spike Jonze, and you can tell. Watch some of his other stuff, and you'll see that it's very much his style. This commercial won a bunch of awards back in 2005 when it came out, and I think if it was made today, it would still pick up a bunch of awards. It picked up two Gold Lions at the Cannes Lions International Advertising Festival in 2005, and three silver Clio awards in 2006, just to name a few.
This was part of the 'intelligent sneaker' campaign that Adidas_1 launched back in 2005. It's really incredible that with advancing technology, this ad still looks brand new, and cutting edge.
The song in this commercial was made just for this ad, and the lyrics were sung by Karen O from the Yeah Yeah Yeahs.
The slogan for this campaign was "World's First Intelligent Shoe". In the commercial the shoes come up to the man and put themselves on him. He can only see what's behind him in a trail of light that the shoes leave suggesting, I guess, that these shoes leave a lasting impression and that they light the path for whoever wears them.
Although this commercial is old, I figured I would share it with you guys. I'm curious to see what you guys think about it. Let's get an Adversation going in the comments section!
Company: Adidas
Agency: MJZ
Country: USA
This is a beautiful commercial. It was directed by none other than Spike Jonze, and you can tell. Watch some of his other stuff, and you'll see that it's very much his style. This commercial won a bunch of awards back in 2005 when it came out, and I think if it was made today, it would still pick up a bunch of awards. It picked up two Gold Lions at the Cannes Lions International Advertising Festival in 2005, and three silver Clio awards in 2006, just to name a few.
This was part of the 'intelligent sneaker' campaign that Adidas_1 launched back in 2005. It's really incredible that with advancing technology, this ad still looks brand new, and cutting edge.
The song in this commercial was made just for this ad, and the lyrics were sung by Karen O from the Yeah Yeah Yeahs.
The slogan for this campaign was "World's First Intelligent Shoe". In the commercial the shoes come up to the man and put themselves on him. He can only see what's behind him in a trail of light that the shoes leave suggesting, I guess, that these shoes leave a lasting impression and that they light the path for whoever wears them.
Although this commercial is old, I figured I would share it with you guys. I'm curious to see what you guys think about it. Let's get an Adversation going in the comments section!
Tuesday, October 5, 2010
McDonald's Playland for adults?!
Title: Playland
Company: McDonald's
Agency: DDB Sydney
Country: Australia
All I can say is... Genius.
This is by no means a fantastic commercial; however, it is a fantastic marketing strategy. To freely give adults permission to be kids again, and for it to be okay in their work clothes?! I don't know about you, but I'm REALLY jealous. I wish I went to work one day to find a 32 foot high, 4200 sq. ft. jungle gym just sitting on the road... I would totally play on it. In fact, I would have called in sick and stayed there all day.
McDonald's is one of those companies that realizes that they aren't just selling food for cheap, they're selling a culture, and an idea. Everyone remembers going to a McDonald's Playland when they were children, and this structure allows for adults to enjoy something that they haven't done in years.
Everyday we adult folk are told we have to act a certain way, be professional, no time for silliness or fun, and to always be in a rush. Every once in a while it's nice to have a moment of complete immaturity and not worry about what people think. For the last 7 years, we've been seeing and hearing the 'I'm lovin it' slogan, and this really allowed adults to feel it.
I could go on for days about this ad... in fact... I might. What do you guys think? Do you think this is smart? Get and Adversation going.
Company: McDonald's
Agency: DDB Sydney
Country: Australia
All I can say is... Genius.
This is by no means a fantastic commercial; however, it is a fantastic marketing strategy. To freely give adults permission to be kids again, and for it to be okay in their work clothes?! I don't know about you, but I'm REALLY jealous. I wish I went to work one day to find a 32 foot high, 4200 sq. ft. jungle gym just sitting on the road... I would totally play on it. In fact, I would have called in sick and stayed there all day.
McDonald's is one of those companies that realizes that they aren't just selling food for cheap, they're selling a culture, and an idea. Everyone remembers going to a McDonald's Playland when they were children, and this structure allows for adults to enjoy something that they haven't done in years.
Everyday we adult folk are told we have to act a certain way, be professional, no time for silliness or fun, and to always be in a rush. Every once in a while it's nice to have a moment of complete immaturity and not worry about what people think. For the last 7 years, we've been seeing and hearing the 'I'm lovin it' slogan, and this really allowed adults to feel it.
I could go on for days about this ad... in fact... I might. What do you guys think? Do you think this is smart? Get and Adversation going.
Sunday, October 3, 2010
WEAR A HELMET!
Title: Helmets
Company: AIP (Asian Injury Prevention)
Agency: River Orchid
Country: Vietnam
Well this commercial definitely takes a turn for the worst! You think that they are going to go somewhere about dreams, and not letting them go, or something corny like that, but nope! Instead they take it to a child being flung through the air from an accident to their death. I actually found it to be fairly effective.
At the beginning when it said 'every kid should dream of flying', I thought it was a little odd that the child on the screen wasn't smiling, or showing any emotion; although, I didn't think much of it because the message on the screen, mixed with the thought provoking music, assured me everything was going to be okay... well it lied. The music's transition into a siren was really effective. I went back a couple of times to see if the music was actually just the siren in slow-mo. It is an incredibly simple commercial, but in Social Marketing, that's often the most effective.
AIP (Asian Injury Prevention) is an organization that promotes road safety. A lot of the population drive motorcycles or mopeds, and not very many children are being made to wear helmets. This is obviously a problem so AIP took it upon themselves to promote road safety to children. They go to different school and talk to children, they also give out free helmets to children.
This commercial would speak to a lot of parents. It's simplicity, and the sheer impact of what the message is, would most likely convince parents to think twice about driving their kids around without a helmet. Then again, it might not. When it comes to these types of issues, people tend to have the "It won't happen to me" attitude.
In the past, AIP has had some pretty shocking ads on helmet wearing, but this time they decided to try a more emotive approach. I think this is probably the best. Scare tactics for children's ad campaigns are VERY unethical. It's not up to us (the media) to scare children into adapting a new behaviour.
What are your thoughts? Leave a comment and get an Adversation started!
Company: AIP (Asian Injury Prevention)
Agency: River Orchid
Country: Vietnam
Well this commercial definitely takes a turn for the worst! You think that they are going to go somewhere about dreams, and not letting them go, or something corny like that, but nope! Instead they take it to a child being flung through the air from an accident to their death. I actually found it to be fairly effective.
At the beginning when it said 'every kid should dream of flying', I thought it was a little odd that the child on the screen wasn't smiling, or showing any emotion; although, I didn't think much of it because the message on the screen, mixed with the thought provoking music, assured me everything was going to be okay... well it lied. The music's transition into a siren was really effective. I went back a couple of times to see if the music was actually just the siren in slow-mo. It is an incredibly simple commercial, but in Social Marketing, that's often the most effective.
AIP (Asian Injury Prevention) is an organization that promotes road safety. A lot of the population drive motorcycles or mopeds, and not very many children are being made to wear helmets. This is obviously a problem so AIP took it upon themselves to promote road safety to children. They go to different school and talk to children, they also give out free helmets to children.
This commercial would speak to a lot of parents. It's simplicity, and the sheer impact of what the message is, would most likely convince parents to think twice about driving their kids around without a helmet. Then again, it might not. When it comes to these types of issues, people tend to have the "It won't happen to me" attitude.
In the past, AIP has had some pretty shocking ads on helmet wearing, but this time they decided to try a more emotive approach. I think this is probably the best. Scare tactics for children's ad campaigns are VERY unethical. It's not up to us (the media) to scare children into adapting a new behaviour.
What are your thoughts? Leave a comment and get an Adversation started!
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